Freedom High School Mr. Behling's Web Site
1º Keyboarding I 6º Design Drafting
3º Fashion Design 7º Desktop Publishing
4º Fashion Design 8º Keyboarding
2011-2012 Calendar Course Descriptions
Index

Desktop Publishing Syllabus

23 February 2012Peer Critique
Peer critique two essays using this rubric. Support your grade by writing why you awarded the points that you gave. Your critique is meant to be constructive, so make positive suggestions how the essay could have been improved.

15-21 February 2012Persuasive Essay
Write a persuasive essay on how effective Hollywood is in persuading you that you must have products that are placed in movies. Use examples from Dophin Tale and/or Transformers: Dark of the Moon to support or to dispel your thesis statement.

03-17 February 2012Product Placement
Everyone is exposed to commercialism everywhere we look. Logo development is driven by being immediately recognizable in any number of venues. Over the next few classes we will look at product placement from a Hollywood perspective.

24 January to 03 February 2012Pitch a Project
Think of a project that can do that will showcase the skills that you have learned in Desktop Publishing. It can be a program for a non-school program you participate in, a teacher here at Freedom High School, pretty much anything that you want to work on and will showcase your talents.

13-20 January 2012Logo REdesign
Examine the following logos:

Target Stores

Jamba Juice

Starbucks

Activision

Mt. Dew

Select three of the five logos to redesign. You will design a logo for each of the following demographics:

Your designs will be graded on originality, creativity, and quality. If you want to start your original design by hand and then scan in your work, that can be done. Your final design should be 5-inches by 5-inches.

Submit your finished work to behlingd@luhsd.net as a pdf document. Work not submitted as a pdf will not be graded.

11 January 2012A History of Logo Design
A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.

A logo should be simple so that it retains its clarity of design in different contexts. If it is too complicated, its details may be lost when it is reduced in scale. Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

Artyfactory is the work of John MacTaggart, an art teacher from Glasgow, Scotland. He offers free art lessons in a number of disciplines. Working with a partner, please go through the lessons in preparation to design your own logos.

09 January 2012Logo Games and Quizzes
Logos are everywhere around us, everyday. You see them but do you really see them. You think you know one car, TV, or computer company logo from another. But will you recognize that same logo if you're shown only a small piece of it? Can you spot the real from the fake? Whether you rely on color, font, shape, or some other element you can have fun and test your logo identification skills with these games and quizzes.

About.com has a number of Logo Games and Quizzes for you to check your skill.

21 December 2011 through 08 January 2012 — Winter Intersession Break

05-20 December 2011Water Slidz (ind0010)
For this project, assume you are the office manager for a new business in your town — Wacky Water Slidz, a water part that has something for everyone. Before you begin, create a logo to represent your business, choose a water park address/phone number, decide a list of attractions (with creative names), and decide on passes (Youth, Senior Citizen, Adult, Family Season Pass, etc.). Have fun with this project!

Wacky Water Slidz rubric.

29 November–01 DecemberHoliday Dance Invitation (ind0009)
You will create an invitation to a fictional Holiday Dance to be held in the Multi-Purpose Room at Freedom High School on December 16th from 8:00 p.m. to 11:30 p.m.

Read the documents A Perfect Combination and Split Personality Type. As you design your poster to fit an 8½ by 11-inch paper it must contain a picture that utilizes the multiple panes as described in A Perfect Combination and a headline that has a split personality as descibed in the handout of the same name.

Your headline should reflect the theme of the dance and the picture should be appropriate to the event.

16-22 November 2011 -- Informational Poster (ind0008)
You will create an informational flyer for the fictional Maple College in Bangor, Maine. In doing so, you will search the InDesign® Help feature from the menu bar to accomplish the following:

You have been e-mailed the folder ind0008 please decompress it on your H:-drive. The folder contains a number of pictures of maple leaves to be used in your design as well as a text file containing the information that must be presented on the poster. Create six thumbnail sketches of possible designs. Select the one that you like the best and create an 24x36-inch flyer. The flyer must contain a headline similar to the following:

Maple College

03-14 November 2011ind0007 Camp Green Lake
Please take a minute to study this brochure. You may then complete your ad campaign if you have not already done so. After everyone has had a chance to look at the brochure and the embedded comments, you will be shown the video Holes. Think of a brochure that will tell the parents of the benefits that their sons will have after they have stayed at Camp Green Lake. Any questions will be addressed on Monday, 07 November 2011.

18 October — 03 November 2011ind0006 Ad Campaign
Using the video "Mamma Mia" as inspiration, create an ad campaign that includes the following: poster (24x36-inches); magazine ad (8½x11-inches); letterhead (8½x11-inches); display ad — black and white plus one color (4x10½-inches); and business card (2x3½-inches). While watching the video, please use the time to sketch your ideas—if I need to, I will disable the computers so that you can focus on your sketching.

03–14 October 2011 — Fall Intersession Break

22-30 September 2011ind0005 Magazine Cover
Create a magazine cover that is about you. Choose one word that describes you for the title of the publication. Then, be sure you follow all of the requirements listed on the rubric. Be creative and make the finished product look as professional as possible.

12-20 September 2011 -- Magazine Hints
ind0004 is a guided tutorial that provides a number of ways to add to a magazine layout. The ind0004.zip file(which has also been e-mailed) includes all of the graphics needed to complete the activity. If you have completed your magaizine, please find a classmate and work with them one-on-one — you will receive Peer Assistance (extra credit) points based on how you assist another student.

06-08 September 2011Contrast, Repetition, Alignment, Proximity
These principals are interconnected and have been culled from the vast morass (something that hinders, engulfs, or overwhelms) of design theory by Robin Williams, not of Mrs. Doubtfire fame, but the author of several best-selling, award-winning books. Williams has a knack for taking technical or esoteric (understood by only a particular group) information and making it easily accessible. View the PowerPoint ® and create a business card for a teacher at Freedom High School. Create at lease 6 thumbnail sketches before using InDesign to create the actual business card. The standard dimensions for a printed business card are 3.5 x 2 inches. That's the finished card size. Use the FHS web site as inspiration.

01 September 2011 -- daVinci Poster (ind0003)
To go with the post card document, you will now create a poster advertising the event. Necessary files are located in this ind0003.zip file. Download and decompress the folder in your H: drive.

30 August 20112nd InDesign Document (ind0002)
After creating your first InDesign document, you will create a second document, a double-sided postcard using guided directions. Necessary files are located in this ind0002.zip file. Download and decompress the folder in your H: drive. The zip file has also been e-mailed to those of you that provided me with an e-mail address.

22-26 August 20111st InDesign Document
Introduction to InDesign as the class prepares to start their first InDesign document.

Step-by-step directions are presented in a PowerPoint presentation. Necessary files are located in this zip file. Download and decompress the folder in your H: drive.

16-18 August 2011"What Women Want"
Ad campaigns are designed to sell products to the people...how was this accomplished in the movie?

10-12 August 2011Logo Creation
Freedom High School has a new academy Business and Communications Academy. Using your reference book as inspiration, sketch at least 6 different logo concepts to let the FHS studentbody and the Oakley community know about the new academy. The logo should be interesting, yet simple, look good when printed as line art or as full color.

The Business and Communications Academy seeks to build a community of self-directed learners who specialize in business, communication, collaboration, and creative problem solving. Students view media with an intellectual and critical perspective, and they are encouraged to apply the skills they have cained from academy classes to higher education as well as future careers in business and communications.

You will turn in your design book at the end of class on Wednesday, they will be returned Friday.

04-10 August 2011 Design Booklet
Take the samples you collected last class and sort them by type, divide your booklet into sections, glue the samples into your booklet and write a short description as to why you classified it the way that you did. Note if it is a good example or a bad example. Your design booklet will graded based on completeness and neatness.

02 August 2011 Course Introduction
Elements of Design presentation and begin your reference book.